iwood logo

The Full Journey, Handled.

Most flooring problems happen when advice, sourcing, and fitting are split between different people.

We keep it joined up. One responsible specialist guiding the decision, checking the conditions,
and staying accountable through completion and aftercare.

How it Works

Why this Works Better

Fragmentation causes failure

Most flooring problems don’t come from bad products.
They come from fragmented responsibility.

  • Advice from one person.
  • Supply from another.
  • Fitting handed off to someone else.

When things go wrong, no one owns the outcome.

We do it differently.

One independent flooring specialist takes responsibility for the whole job

  • from understanding the space and conditions,
  • to sourcing the right product,
  • to fitting, finishing, and aftercare.

No gaps. | No handovers. | No blame shifting.

Just one accountable specialist, end to end.

Who We Work with

We work with two distinct types of clients because flooring in London demands it.

Homeowners and property owners face different pressures to architects, designers, and developers – but both suffer when responsibility is fragmented.

Our role adapts to each, while the principle stays the same: one independent flooring specialist, accountable from first conversation to aftercare.

Homeowners & Landlords

Clarity, continuity, and peace of mind.

Interior Designers, Architects & Developers

Technical confidence without friction.

What Clients Value Most

Clients come to us for different reasons, but they value the same outcomes.

They want clarity early, fewer decisions later, and a result that holds up over time.

They want problems spotted & solved before they become expensive.

And they want one specialist who stays involved until the job is finished – properly.

That’s what keeps projects moving, expectations aligned, and results consistent.

Some of Our Work

It all Starts with a Conversation

No obligation. No pressure. Get in-touch and ask a question.

Just a short call to understand the space, the constraints, and whether it makes sense to move forward.

2026 © iwood.london